Updated: Oct 8
Believe it or not, Black Friday and Cyber Monday are fast approaching. And this year, BFCM is going to be a holiday unlike any other. Between Covid-19 changing buying habits, an overburdened US Postal Service, and Amazon managing as best it can through it all, 2020’s BFCM is sure to be a weird (and potentially highly profitable) one for eCommerce operations.
Here are 3 fulfillment tips to consider to make this year’s BFCM a successful season:
Tip 1: When it comes to BFCMBA, the BA (“Beyond Amazon”) is the most critical.
Given Covid’s insane impact on Amazon purchasing, Amazon has imposed new storage limits for sellers. What does that mean to you? It means that the potentially busiest season in history for your eCommerce operations could be heavily impacted.
The answer to this looming challenge is quite simple — you have to go beyond Amazon in your fulfillment solution. Find an alternative 3PL provider (preferably one that uses a cat as its logo) to offer you the additional fulfillment capacity your business needs during this critical time of year.
Tip 2: Think custom, and think early.
Custom kitting. Gift wrapping. These are the kinds of small, creative fulfillment solutions that can drive more sales and make for happier customers.
Importantly, these kinds of custom solutions don’t happen overnight — especially during your fulfillment partner’s busiest time of year, during the busiest year in history. So, you have to start working with your fulfillment partner as soon as possible on how they can help you make this year’s BFCM a success.
Want a free creative session on how to make this year’s BFCM a fulfillment success? Get in touch and we’ll get one scheduled for you with our team.
Tip 3: Overcommunicate, and do it, like, now.
You know those last-minute delivery emails you used to send, where your customers have their final chance to get a holiday gift delivered? With the unpredictability of mail carriers this year, that isn’t going to happen this holiday season.
Make sure you are communicating early and often with customers. Push promotions hard, and be sure to communicate to your customers that the current mail delays mean that they should get their orders in as soon as possible if they want to have gifts ready for the holidays.
We’ll end with a little question — does your fulfillment provider offer you the insights and advice that can drive your business further, faster? If the answer is no, we’d love to talk. Get in touch today and let’s discuss how we can help you make this year’s holiday your best one yet.